When an appication fails to register a menu shortcut, you can add one manually by creating a file in /home/<username>/.local/share/applications/

Below is an example of a shortcut to robomongo.

robomongo.desktop
#!/usr/bin/env xdg-open  
[Desktop Entry]
Version=1.0  
Terminal=false  
Type=Application  
Name=robomongo  
Exec=/opt/robomongo/bin/robomongo  
Icon=office-database  
Categories=Development  

I typically identify available icon names by right-clicking a launcher item and checking what icons are available to change to.